Jide Olaoluwa

Jide Olaoluwa MBA is a brand communications and marketing strategist, fractional Chief Marketing Officer and creative and marketing leadership consultant. He helps brands grow through storytelling, integrated marketing and commercially focused brand strategy.

His background spans copywriting, advertising, corporate and retail communications, direct marketing and content development. His public professional biography describes more than 15 years of experience with leading advertising agencies in Nigeria and South Africa. He has also served as Head of External Relations at EbonyLife TV, a role documented in the broadcaster's July 2013 magazine.

A recommendation on his LinkedIn profile identifies earlier experience at LTC JWT Advertising in Lagos and leadership of Proactiv, with work involving the Garmin, Nokia and BlackBerry brands. His public profiles list him as an Associate Registered Practitioner in Advertising and identify Nexford University in his educational background, with a distinction recorded.

Jide's combination of creative communication, agency experience and commercial strategy offers students and graduates a practical perspective on careers in marketing and media. For Generation Next, his expertise is particularly relevant to entrepreneurship, personal branding, communicating ideas clearly and turning creative skills into business value.